In my post "The Evolution of Search" I talked about how the search engines have evolved their methods of crawling the web and creating their search rankings. This eventually created an entire industry dedicated to figuring out how to get to the top of a search engine for certain keywords. As most everyone may suspect their are ethical and unethical ways to operate a business. And, just like in most industries it is the honest ethical companies that everyone remembers, but their are also the firecracker companies that make a few bucks, rip a few people off, burn all their bridges, and then they quietly fizle away into the internet archives, only to be reminisced in casual conversation.
Frank Antonellis wrote "10 questions to Ask When Hiring an SEO expert" which is an intuitive article that offers a list of some some good questions to ask a SEO/SEM company on your initial consultation...
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