In the past several years with the incredibly fast and complete take over of Google, and the other Search giants (MSN, Yahoo, Ask.com, etc). The internet advertising industry has also exploded. Accompanying this industry boom, the idea of Search Engine Optimization and Search Engine Marketing evolved out of the practice of old school search pirate tactics.
In the past people used to be able to fool search engines by filling blank pages with key words, or creating duplicate pages with similar key words from a random generator. Once Google and the other search engine companies figured out how to compare content, detect plagairism , and search out those stuffed keywords. Now if people try to fool a Search Engine such as Google, they can be punished severely and even banned from the search engine until they pass an official review.
Now the process of Search Engine Optimzation can be compared directly to Social Media. Social Media is the creation of content accompanied by a discussion and the links that content creators use to guide their users/readers, ultimately creating a web of "relevant links" surrounding an article, video, news story, or 1st hand accounts of current events. This is the "natural" model that the Search Engine Industry has basically decided thise to be the foundation to their search formula for crawling the web and ranking sites for certain keywords and phrases.
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