Monday, February 4, 2008

Where to draw the ethical marketing line?

If being transparent is an essential element to maintaining an ethical blogging presence the next question is ... How does one maximize their revenue generating efforts, while maintaining their transparency and the quality of their content? There is no doubt that the quality of the content plays a vital role in the overall influence and importance of a website. Therefore, without good content a site simply transforms into an annoyingly repetitive late night infomercial.

So ... What does this tell us? Well... in my opinion, It means that in order to be seen through the pollution created by the internet infomercial sites, one must learn how to rise above the noise by producing original online content that serves a purpose to suspecting web surfing consumers. This is accomplished by shedding light on a particular subject that is of importance to a consumer audience.

In other words one must become a citizen marketer, a marketer with an original voice, opinionated messages, and transparent motives. A citizen marketer is someone that participates, creates, and adds original content to a topic. Therefore, each consumer that you can inform and send to your unique Affiliate ID can potentially yield a sales commission. Another way to think about this is in terms of quality content. Every piece of original content can attract potential consumers that are searching for your articles topic. And, each consumer that finds your article could possibly end up buying the product or service that you are creating the original content for.

2 comments:

Anonymous said...

I agree, I think originality is the key to being successful on the Internet or any other market today. I hate the same unoriginal advertisments and informercials on the web. I also hate what has happened to some TV ads. Some are original and creative, and actually make me want to go purchase their product. And others are so ridiculous that I have to wonder about the company's intelligence to even allow certain ads to run.

Anonymous said...

I agree that originality is the key. There are so many unoriginal ads on the Internet and television today that it makes me sick. I love creative and original marketing and advertising, and I hate the infomercials.